Directed by: Yung Jake

Pepsi is currently gearing up for a revamp of their Pepsi Challenge campaign. This year, the brand hopes to reach consumers in the avenues of music, tech, sports, and design. With the direction of Yung Jake and utilization of his iconic emoji art, this commercial showcases the launch of this campaign, featuring Pepsi ambassadors like Usher, Serena Williams, James Rodriguez, Usain Bolt, Nicola Formichetti and Jerome Jarre. Jake snapped on this. Check it out above.