Directed by: Rik Cordero
"'The Fire' is one of my favorite tracks off HIGO and really feels like something you'd hear in the theater. The line 'you don't say good luck, you say don't give up' inspired me to create a period piece narrative that stays true to the lyrics while adding another layer to the interpretation." -Rik Cordero

This is one of the coldest videos I've seen in a while, maybe ever from Rik Cordero. Really dope, stunning visuals.