Polaroid Instant Film Camera Re-launched

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Supported by a strategic relationship with Summit Global Group, a longtime Polaroid partner, and The Impossible Project, the manufacturer of classic film for Polaroid film cameras, Polaroid will offer a completely redesigned, modern version of the Polaroid OneStep camera, the PIC 1000. The PIC 1000 will be available in a range of fun colors and use classic Polaroid Color 600 Instant Film to produce the brand’s classic white border instant pictures. The Polaroid Color 600 Instant Film will work with both classic and new Polaroid cameras and will be offered in packs of 10 pictures. The new classic PIC 1000 camera and instant color film will be available at national retailers in 2010. -Polaroid Press Release

As Polaroid plans to make its resurfacing as a brand they add Lady Gaga as creative director, and a cool retro aesthetic with the sophistication of Polaroid 1000 film, with a price point at right around $100 USD these will sure be something to look out for this upcoming year. Thanks to Jamal for the assist and Photography Bay for the information.