Live Nation To Reportedly Test Drive-In Concerts & Reduced Capacity Festivals

Source: Rolling Stone

Due to the ongoing Coronavirus pandemic, the future of concerts and music festivals remains uncertain. President and CEO Michael Rapino took an investor earnings call last week and reported that Live Nation would begin to test crowdless broadcasted shows, drive-in concerts and reduced capacity festival shows over the summer.

"Whether it's in Arkansas or a state that is safe, secure and politically is fine to proceed in, we're going to dabble in fanless concerts with broadcasts, we're going to go and do reduced capacity shows because we can make the math work," Rapino said. "There are a lot of great artists that can sell out an arena, but they'll do 10 higher end smaller theaters or clubs. We're seeing lots of artists chomping to get back out once it's safe."

Read the entire article featured on Rolling Stone.


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